Sunday, May 12, 2013

Cynthia: The vibrant farmer impacting the youth, promoting modern agribusiness



She was among the selected six to attend the 17th Ordinary Summit of the African Heads of State in Malabo in 2011, and was the last to speak. Not moved by the presence of seating presidents, she spoke ardently about the challenges that affect the young people in Africa, something she has worked on till date and remains passionate about.
“When an opportunity presents itself, we must make the best use of it. Sometimes we may be lucky to have a second chance, but sometimes we may not. So when a door has been opened, you must walk through it and make the best use of it,” she fires her opening salvo.
Vibrant, industrious and goal-oriented, Cynthia Umoru is my Inspiring Woman for this week. Cynthia Mosunmola Umoru, a Zoology graduate from the Lagos State University (LASU), is the founder of Honeysuckles PTL Ventures, a company engaged principally in farming, food production, processing and distribution – a company she started right out of college. The company recently launched its first flagship retail outlet under the Farmshoppe™ in Ikeja, Lagos.
Cynthia is creating a step-by-step process to help young people take up farming, and for schools, government, and businesses to provide the kinds of next generation services and products to move them through the process. For Cynthia, it is about influencing the younger ones positively and making them understand the importance of engaging in positive things, such as agriculture, by introducing them to modern agribusiness, an initiative she started in college and from which she has found great success. She also gets them started on the path to their own successful agribusinesses. “I am engaging schools, government, and businesses to understand how absent the infrastructure for participating in modern agriculture is, especially for youths.
If facilities are available, and infrastructure is in place, it will become easier to reach out to the youth who must indeed be convinced about something before venturing into it. When the facilities are not available, it becomes a challenge. Not daunted by all the inadequacies the environment poses, I am determined to inspire the youths because gradually, things are beginning to look up, attention is being given to agriculture, but a lot more needs to be done,” she reveals.
To date, Cynthia has convinced the Ministry of Agriculture in Lagos State to set up a training programme to teach business to young farmers, using one of her farms for research and training. She has also set up a programme for women farmers aged 16-35 to be trained through the Lagos Business School. She also works through existing youth organisations to continue her outreach to youth.
Cynthia’s outreach and training activities have been funded by her private venture, Honeysuckles PTL. However, as she expands, she is also pursuing grants from foundations and government.
If there is a project that is burning in Cynthia’s heart, it is the Abira Agricbusiness Support Project. Hear her talk about it: “This project provides services that include Agricultural Entrepreneurship Development, Accounting and Financial Management, Financial Brokering, Technical Training, Strategy Development, and Product Development. The reason for this is to make available a consistent support, from conception to implementation to evaluation. I believe strongly that Abira will serve as a concrete model and reference point of the kind of programme needed to really propel agriculture into the 21st century in Nigeria and many other parts of Africa.
“Farming, before now in Nigeria, was termed business of low-lives and with the barrier to entry being so high for young people to actively participate, but I am glad that that notion is gradually becoming a thing of the past as youths are beginning to embrace agriculture. If only we knew how rich we are as a nation agriculturally, we won’t concentrate too much on oil for economic development. I have decided to chart this course and I am positive that with the way things are going, in the nearest future, agriculture will be the in-thing; the earlier we catch the ‘bug’ the better. Come join me on this ‘train’. Nigeria is heading for a greater destination and with you and me, we can make that change, O yes we can!”
Umoru is an Alumnus of the Pan African University under the Enterprise Development Center (CEM), and an alumna of the US Department of State’s International Visitors Leadership Programme. She is a young Nigerian Ambassador and a youth advocate who serves as a Youth Consultant to the African Union Commission. She is a Goldman Sachs 10,000 women Scholar. She started ABIRA Agribusiness Support Project in 2009 and by November 2011, this initiative earned her the prestigious ASHOKA Fellowship. She is one of the 2012 NAIJA Diamonds

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