WEALTH CREATION THROUGH AGRICULTURE (GREEN MONEY SERIES)

Agricultural investment

In Nigeria today agriculture is receiving a lot attention both from the Federal and state governments. It is an area that every wise investor should look into.
Some schools of thought believe that investment in agriculture will be the best investment of the 21st century.
While that statement might be a little bold, there is no arguing that a large number of basic commodities grown in Nigeria have both local and export potentials.
Nigeria has the potential not only to meet its growing food needs but also to become one of the leading food exporting countries in the sub-region and the world at large. Nigeria is blessed with over 140 million people, with about 70 per cent engaged in (peasant or commercial) farming.
Nigeria has about 79 million hectares of arable land (less than half of which is under cultivation); and is blessed with highly diversified ecological conditions suitable for the production of a wide range of agricultural products.
Nigeria has 267 billion cubic metres of surface water; 57.9 billion cubic metres of underground water; an annual rainfall range of 300mm to 400mm; and potential irrigable area of 3.14 million hectares (seven per cent of which is utilised).
Over the past 30 years, the world’s population has grown by more than 50 per cent to over six billion, and is expected to increase by the same proportion again by 2050. Yet, the world’s food supplies are failing to keep up.
Many of the farms in developing countries produce small yields, and need help and more modern farming equipment to help them produce larger amounts of produce. And there is still plenty of unused land around the world, suitable for agricultural expansion.
Nigeria is a nation endowed and blessed with natural resources, the resources range from arable lands for crop cultivation, varieties of livestock, fresh water across the nation suitable for aquaculture and irrigation. These are the kinds of natural endowments that God has blessed Nigeria with.
Investment in agriculture can bring about:

1. Food security – Food security exists when all people, at all times, have access to sufficient, safe and nutritious food to meet their dietary needs for an active and healthy life. Food security for a household means access by all members at all times to enough food, according to FAO. An investment in agriculture by households can bring about food security and income generation and subsequently result in attaining food security in Nigeria.

2. Poverty and hunger reduction - In general, countries that succeeded in reducing hunger were characterised by more rapid economic growth and specifically more growth in their agricultural sectors.
Studies show that growth and development in the agricultural sector can reduce poverty and hunger to a great extent, hence a direct relationship exists between food consumption levels and poverty.
For example, the only countries that reduced hunger during the 1990s were those which registered agricultural growth. A look at FAO’s statistics over the last 30 years reveal countries that continued to invest in agriculture-both governmental and non-governmental now experience the lowest levels of undernourishment and poverty.
A lot of our youths can be gainfully employed through agriculture. The President of Moringa Association of Nigeria, Dr Nwora Ozumba, an associate professor in the department of parasitology and entomology at the Nnamdi Azikiwe University, Awka, Anambra State, confirmed that if moringa is well developed it can generate income worth N500billion to the Federal Government and can employ thousands of Nigerians

3. Wealth creation – in developed countries, most of the rich people are farmers. Farming is not a profession for the aged, rural and illiterates. Households can make money from food production and can also save money by producing some of their own food.
Who can invest in agriculture in Nigeria? Every Nigerian! Every Nigerian, home and abroad, who desires to make money this year should and must put some money aside to invest in agriculture on a micro, small, medium or large scale.
Some possible areas of investment:
Food crops – cassava, yam, cocoyam, sweet potatoes, corn, millet, soya beans, groundnuts, and so on.
Horticulture - vegetables, herbs, fruits, flowers, dry season vegetable production, and so on.
Plantation agriculture - teak, oil palm, cocoa, rice, millet, moringa, jatropha, pineapple, sour sop, cashew, groundnut, orchards, and so on.
Animals -  grass cutter, goat, cow, sheep, rabbits, snails, dog breeding, and so on.
Livestock - poultry, hatchery business, selling of six-week old birds, quails, turkeys, guinea fowl, and so on.
Agro -allied/equipment  - inputs, agricultural equipment -tractor, sprinklers, fertiliser, chemicals, and so on.
Food processing/cottage agric businesses - foodstuff processing and packaging (gaari, yam flour, starch, beans, pepper, rice, and so on), catfish smoking business, frozen food-chicken, snails, grasscutter, quail meat, prawns , palm oil milling business, moringa powder and oil production, cashew nuts processing and packaging, feed formulation for catfish, poultry, quails, dogs.
Distribution of foodstuff - You don’t have to be a producer; you can simply buy from producers and sell to consumers.
call: 07035219208
e-mail:youthinagric@yahoo.com

WEALTH CREATION THROUGH AGRICULTURE (GREEN MONEY SERIES)

Agricultural investment

,In Nigeria today agriculture is receiving a lot attention both from the Federal and state governments. It is an area that every wise investor should look into.
Some schools of thought believe that investment in agriculture will be the best investment of the 21st century.
While that statement might be a little bold, there is no arguing that a large number of basic commodities grown in Nigeria have both local and export potentials.
Nigeria has the potential not only to meet its growing food needs but also to become one of the leading food exporting countries in the sub-region and the world at large. Nigeria is blessed with over 140 million people, with about 70 per cent engaged in (peasant or commercial) farming.
Nigeria has about 79 million hectares of arable land (less than half of which is under cultivation); and is blessed with highly diversified ecological conditions suitable for the production of a wide range of agricultural products.
Nigeria has 267 billion cubic metres of surface water; 57.9 billion cubic metres of underground water; an annual rainfall range of 300mm to 400mm; and potential irrigable area of 3.14 million hectares (seven per cent of which is utilised).
Over the past 30 years, the world’s population has grown by more than 50 per cent to over six billion, and is expected to increase by the same proportion again by 2050. Yet, the world’s food supplies are failing to keep up.
Many of the farms in developing countries produce small yields, and need help and more modern farming equipment to help them produce larger amounts of produce. And there is still plenty of unused land around the world, suitable for agricultural expansion.
Nigeria is a nation endowed and blessed with natural resources, the resources range from arable lands for crop cultivation, varieties of livestock, fresh water across the nation suitable for aquaculture and irrigation. These are the kinds of natural endowments that God has blessed Nigeria with.
Investment in agriculture can bring about:
1. Food security – Food security exists when all people, at all times, have access to sufficient, safe and nutritious food to meet their dietary needs for an active and healthy life. Food security for a household means access by all members at all times to enough food, according to FAO. An investment in agriculture by households can bring about food security and income generation and subsequently result in attaining food security in Nigeria.
2. Poverty and hunger reduction - In general, countries that succeeded in reducing hunger were characterised by more rapid economic growth and specifically more growth in their agricultural sectors.
Studies show that growth and development in the agricultural sector can reduce poverty and hunger to a great extent, hence a direct relationship exists between food consumption levels and poverty.
For example, the only countries that reduced hunger during the 1990s were those which registered agricultural growth. A look at FAO’s statistics over the last 30 years reveal countries that continued to invest in agriculture-both governmental and non-governmental now experience the lowest levels of undernourishment and poverty.
A lot of our youths can be gainfully employed through agriculture. The President of Moringa Association of Nigeria, Dr Nwora Ozumba, an associate professor in the department of parasitology and entomology at the Nnamdi Azikiwe University, Awka, Anambra State, confirmed that if moringa is well developed it can generate income worth N500billion to the Federal Government and can employ thousands of Nigerians
3. Wealth creation – in developed countries, most of the rich people are farmers. Farming is not a profession for the aged, rural and illiterates. Households can make money from food production and can also save money by producing some of their own food.
Who can invest in agriculture in Nigeria? Every Nigerian! Every Nigerian, home and abroad, who desires to make money this year should and must put some money aside to invest in agriculture on a micro, small, medium or large scale.
Some possible areas of investment:
Food crops – cassava, yam, cocoyam, sweet potatoes, corn, millet, soya beans, groundnuts, and so on.
Horticulture - vegetables, herbs, fruits, flowers, dry season vegetable production, and so on.
Plantation agriculture - teak, oil palm, cocoa, rice, millet, moringa, jatropha, pineapple, sour sop, cashew, groundnut, orchards, and so on.
Animals -  grass cutter, goat, cow, sheep, rabbits, snails, dog breeding, and so on.
Livestock - poultry, hatchery business, selling of six-week old birds, quails, turkeys, guinea fowl, and so on.
Agro -allied/equipment  - inputs, agricultural equipment -tractor, sprinklers, fertiliser, chemicals, and so on.
Food processing/cottage agric businesses - foodstuff processing and packaging (gaari, yam flour, starch, beans, pepper, rice, and so on), catfish smoking business, frozen food-chicken, snails, grasscutter, quail meat, prawns , palm oil milling business, moringa powder and oil production, cashew nuts processing and packaging, feed formulation for catfish, poultry, quails, dogs.
Distribution of foodstuff - You don’t have to be a producer; you can simply buy from producers and sell to consumers.
call: 07035219208
e-mail:youthinagric@yahoo.com

WEALTH CREATION THROUGH AGRICULTURE (GREEN MONEY SERIES)

Agricultural investment

,In Nigeria today agriculture is receiving a lot attention both from the Federal and state governments. It is an area that every wise investor should look into.
Some schools of thought believe that investment in agriculture will be the best investment of the 21st century.
While that statement might be a little bold, there is no arguing that a large number of basic commodities grown in Nigeria have both local and export potentials.
Nigeria has the potential not only to meet its growing food needs but also to become one of the leading food exporting countries in the sub-region and the world at large. Nigeria is blessed with over 140 million people, with about 70 per cent engaged in (peasant or commercial) farming.
Nigeria has about 79 million hectares of arable land (less than half of which is under cultivation); and is blessed with highly diversified ecological conditions suitable for the production of a wide range of agricultural products.
Nigeria has 267 billion cubic metres of surface water; 57.9 billion cubic metres of underground water; an annual rainfall range of 300mm to 400mm; and potential irrigable area of 3.14 million hectares (seven per cent of which is utilised).
Over the past 30 years, the world’s population has grown by more than 50 per cent to over six billion, and is expected to increase by the same proportion again by 2050. Yet, the world’s food supplies are failing to keep up.
Many of the farms in developing countries produce small yields, and need help and more modern farming equipment to help them produce larger amounts of produce. And there is still plenty of unused land around the world, suitable for agricultural expansion.
Nigeria is a nation endowed and blessed with natural resources, the resources range from arable lands for crop cultivation, varieties of livestock, fresh water across the nation suitable for aquaculture and irrigation. These are the kinds of natural endowments that God has blessed Nigeria with.
Investment in agriculture can bring about:
1. Food security – Food security exists when all people, at all times, have access to sufficient, safe and nutritious food to meet their dietary needs for an active and healthy life. Food security for a household means access by all members at all times to enough food, according to FAO. An investment in agriculture by households can bring about food security and income generation and subsequently result in attaining food security in Nigeria.
2. Poverty and hunger reduction - In general, countries that succeeded in reducing hunger were characterised by more rapid economic growth and specifically more growth in their agricultural sectors.
Studies show that growth and development in the agricultural sector can reduce poverty and hunger to a great extent, hence a direct relationship exists between food consumption levels and poverty.
For example, the only countries that reduced hunger during the 1990s were those which registered agricultural growth. A look at FAO’s statistics over the last 30 years reveal countries that continued to invest in agriculture-both governmental and non-governmental now experience the lowest levels of undernourishment and poverty.
A lot of our youths can be gainfully employed through agriculture. The President of Moringa Association of Nigeria, Dr Nwora Ozumba, an associate professor in the department of parasitology and entomology at the Nnamdi Azikiwe University, Awka, Anambra State, confirmed that if moringa is well developed it can generate income worth N500billion to the Federal Government and can employ thousands of Nigerians
3. Wealth creation – in developed countries, most of the rich people are farmers. Farming is not a profession for the aged, rural and illiterates. Households can make money from food production and can also save money by producing some of their own food.
Who can invest in agriculture in Nigeria? Every Nigerian! Every Nigerian, home and abroad, who desires to make money this year should and must put some money aside to invest in agriculture on a micro, small, medium or large scale.
Some possible areas of investment:
Food crops – cassava, yam, cocoyam, sweet potatoes, corn, millet, soya beans, groundnuts, and so on.
Horticulture - vegetables, herbs, fruits, flowers, dry season vegetable production, and so on.
Plantation agriculture - teak, oil palm, cocoa, rice, millet, moringa, jatropha, pineapple, sour sop, cashew, groundnut, orchards, and so on.
Animals -  grass cutter, goat, cow, sheep, rabbits, snails, dog breeding, and so on.
Livestock - poultry, hatchery business, selling of six-week old birds, quails, turkeys, guinea fowl, and so on.
Agro -allied/equipment  - inputs, agricultural equipment -tractor, sprinklers, fertiliser, chemicals, and so on.
Food processing/cottage agric businesses - foodstuff processing and packaging (gaari, yam flour, starch, beans, pepper, rice, and so on), catfish smoking business, frozen food-chicken, snails, grasscutter, quail meat, prawns , palm oil milling business, moringa powder and oil production, cashew nuts processing and packaging, feed formulation for catfish, poultry, quails, dogs.
Distribution of foodstuff - You don’t have to be a producer; you can simply buy from producers and sell to consumers.
call: 07035219208
e-mail:youthinagric@yahoo.com

5 Tips For Balancing Studies and Work5 Tips For Balancing Studies and Work

Any student can start a business. It takes a lot more to balance work and studies and maintain success in both efforts. Here are some suggestions, partly culled from an article at College Startup.

1. Decide on priority of effort. Not everyone cares about a piece of paper (i.e., diploma) with their name on it. If that’s you, then save on school fees and just start the business.
2. Decide on course priority. Success in course depends on you ability to prioritize which classes require more effort.
3. Multi-task. If you’re taking time out to do laundry, take a notebook or laptop with you to work on business (or school) tasks while you wait.
4. Partner up. You may not find a suitable business partner when you start up, but keep your eyes and ears and open, and let classmates and friends know you’re searching. When you do find the right partner, you might just enjoy a synergy of effort.
5. Enjoy yourself. If you start hating work or studies or both, then maybe its time to take a break – even for a day.

HOW TO START YOUR OWN BUSINESS

MAKE 2013 THE YEAR TO LAUNCH YOUR DREAM COMPANY

LEARN HOW TO TURN YOUR IDEA INTO A MONEY MAKING VENTURE

In this book,i have shared Practical strategies on how to become wealthy by starting your own business.You will learn:

• -How to generate business ideas,
• -Possible businesses you can start with little or no capital
• -How to write  business plans and proposals that will make investors drop money for your business idea
• -How to build networks(people and relationships) that will build and invest in your company
• -How to  convert your talent and skills into money making ventures
• -7 Entrepreneurial Skills you need to start and succeed in business
• -How to start a Non-Governmental Organisation ( N.G.O) and steps to becoming a Social Entrepreneur
• -21 Ways to raise capital/funds  for your business and more.  
 

 

About the Author:

Christian D.Ani is a business coach,agric-business consultant,insightful teacher and serial entrepreneur  with special interest in Agriculture,Real-Estate,Fashion and Internet Start-ups.He is the Founder of Big Brain Foundation for Agricultural Development and Team Leader-Youth In Agriculture Project. He is also a facilitator at Wisdom Leadership Institute(WLI)  and Youth Development Academy (YDA) where thousands of emerging leaders have been trained and deployed. He is  launching  a new online  entrepreneurship school in June 2013,that will help people to access  mentoring,networking and funding opportunities for there business ideas

 BONUS:From June 15th 2013 visit www.businesscoach247.com

 

A WORD FROM THE AUTHOR:

When you get this book, you will know why i have never looked for a job or written a CV  since i graduated from the  university in 2011( at the age of 21). You will see the strategies i used to start my first business in my second year in the University( at age 17 plus).

You will also see why i have never borrowed  to run my young companies.

I have written this book to shift your mentality from job seeking to job creation and wealth generation.

                                               

The book is available in  Print and e-book edition.
How to Order:
e-mail:mymoneymachineworld@gmail.com
Call: 07035219208, 08179220536
Price: N1000.00(one thousand naira)
( e-book or print edition) 
 Delivery nationwide
Pay into the Author's Account
Account Name: 
ANI CHRISTIAN DABERECHI
Account Number: 0029994664
Please send and sms to the above numbers .Include the following details when you make payment to the account.:Your  Name,Location, e-mail  Teller number.

Christian Ani,delivering  a business training at Youth Development Academy

TESTIMONIES FROM READERS

" I read this book and immediately discovered a problem i can solve within my environment that will profit me small small,i have started already,just few days after reading "START YOUR OWN BUSINESS"  The book is practical.Thanks alot Sir"

                                                                      ESTHER 100level Student

                                                      Enugu State College of Education   

              Good day Chris! it is a great break down and analysis on how to start my own business...I love the book,thanks for letting me have this book..may God in his infinite mercy continue to give you the wisdom to establish youths with relevant values and Skills..God bless      

                                             Chijoke 200 Level Science Student

                                                                          Unizik,Awka

Christian Ani,Best Selling Author,Business coach and Entrepreneur

Bill Gates Retakes World’s Richest Title From Carlos Slim

                                                Aaron M. Sprecher/Bloomberg

Billionaire Bill Gates, chairman and founder of Microsoft Corp.

The 57-year-old co-founder of Redmond, Washington-based Microsoft Corp. (MSFT) recaptured the title from Mexican investor Carlos Slim yesterday, according to the Bloomberg Billionaires Index, as the software maker hit a five-year high. It is the first time Gates has held the mantle since 2007. His fortune is valued at $72.7 billion, up 16 percent year-to-date.
Slim’s America Movil (AMXL) SAB, the largest mobile-phone operator in the Americas, has dropped 14 percent this year after Mexico’s Congress passed a bill that could quash the billionaire’s market dominance. That’s helped erase more than $3 billion from the 73-year-old tycoon’s net worth.
“When they’re talking about reform in a country that’s generally poor, and the guy shows up No. 1 on the list -- not a good thing,” said Greg Lesko, managing director at New York-based Deltec Asset Management LLC, which oversees $750 million and has an “underweight” position in Slim’s flagship company. “He’s had a pretty good monopoly situation in Mexico, and the Mexican cellphone user has been paying more than he should. We applaud it for the country.”
Earlier this month, a group of kazoo-playing protesters confronted Slim when he appeared at an event at the New York Public Library, denouncing him for overcharging consumers to enrich himself. He denies the accusation.

Microsoft Rally

The bill passed in Mexico last month, which is backed by President Enrique Pena Nieto and is now before state legislatures, would allow regulators to break up phone companies with more than 50 percent of the market or force them to share their networks. America Movil (AMXL) has 70 percent of Mexico’s mobile-phone subscribers and 80 percent of the country’s landlines.
Microsoft shares have surged 28 percent this year, buoyed by cost controls and sales of business and server software amid weak demand for personal computers running the new Windows 8 operating system. Gates’s fortune has also benefited from a rally in stock holdings that include the Canadian National Railway Co (CNR). and waste-collection company Republic Services Inc (RSG).
Most of Gates’s fortune is held in Cascade Investment LLC, a holding entity through which he owns stakes in more than a dozen publicly traded companies and several closely held operations, including Four Seasons hotels and Corbis Corp. Less than a quarter of Gates’s fortune is held in Microsoft. He’s donated $28 billion to the Bill & Melinda Gates Foundation.
Bridgitt Arnold, a spokeswoman for Gates, declined to comment. Arturo Elias, Slim’s spokesman, didn’t return phone and e-mail messages.

Buffett, Ortega

Berkshire Hathaway Inc. (BRK/A) chairman Warren Buffett is the world’s third-richest person with $59.7 billion, according to the Bloomberg ranking. He is $3.7 billion ahead of Spaniard Amancio Ortega, Europe’s wealthiest person.
Ingvar Kamprad, the founder of IKEA, ranks fifth with a $55.6 billion fortune. The world’s largest furniture retailer generated more than $36 billion in revenue and $4 billion in net income in 2012.
Google Inc. (GOOG) co-founders Larry Page and Sergey Brin have seen their fortunes rise more than 22 percent year-to-date as shares of the world’s most popular search provider have surged. They rank No. 18 and No. 19 respectively.

Tesla Accelerates

The fortune of Elon Musk, the founder and largest shareholder of electric-car maker Tesla Motors Inc. (TSLA), has accelerated 128 percent year-to-date. The Palo Alto, California-based company increased the size of its equity and debt offerings by 30 percent to as much as $1.08 billion to build up its cash reserves and repay its loan to the U.S.
Musk has a net worth of $5.4 billion.
The Bloomberg Billionaires Index takes measure of the world’s wealthiest people based on market and economic changes and Bloomberg News reporting. Each net worth figure is updated every business day at 5:30 p.m. in New York and listed in U.S. dollars.

This Story Originally appeared  in : www.bloomberg.com

10 Questions to Ask Before Naming Your Business

What's in a name? When deciding what to call your company, the answer is plenty. A business name can be too broad--or too confining. It can be too quirky--or not memorable enough. The challenge is to pick a name that's catchy, but also fits well with your particular type of business.
Here are 10 questions to ask as you ponder various names, keeping in mind that the choice could make all the difference in establishing your company in the marketplace.
What do I want a name to accomplish for my company?
A name can help separate you from competitors and reinforce your company's image, says Steve Manning, founder of Sausalito, Calif.-based Igor, a naming agency. He suggests clearly defining your brand positioning before choosing a name, as Apple did to differentiate itself from corporate sounding names like IBM and NEC. "They were looking for a name that supported a brand positioning strategy that was to be perceived as simple, warm, human, approachable and different," Manning says.
Will the name be too limiting?
Don't box yourself in, says Phoenix-based Martin Zwilling, CEO and founder of Startup Professionals Inc., an advisor to early-stage startups. Avoid picking names that could limit your business from enlarging its product line or expanding to new locations, he says, citing the example of Angelsoft.com, a company formed in 2004 to help connect startup companies with angel investors. A couple of years ago, the company realized it needed to appeal equally to venture capital and other types of investors. So, it did a costly rebranding to Gust.com, which is less specific and evokes a nice "wind in the sails" image.

Does the name make sense for my business?
For most companies, it's best to adopt a name that provides some information about their products and services. That doesn't mean it can't also have a catchy ring. Lawn and Order, for example, is a good name for a landscaping business because it gets people's attention and also clearly relates to the company's services, Zwilling says. While unusual words like Yahoo and Fogdog sometimes work, quirky names are always a crapshoot.
Is the name easy to remember?
The shorter the name, the better, Zwilling says, suggesting that business owners limit it to two syllables and avoid using hyphens or other special characters. He also recommends skipping acronyms, which mean nothing to most people, and picking a name whose first letter is closer to A than Z because certain algorithms and directory listings work alphabetically. "When choosing an identity for a company or a product, simple and straightforward are back in style and cost less to brand," he says.
Is the name easy for people to spell?
That may seem to be a given, but some companies purposely select names that consumers can't easily spell. It's a risky strategy to try to make a company stand out, and some naming consultants recommend against it. "If your name looks like a typo, scratch it off the list," says Alexandra Watkins, founder and chief innovation officer of Eat My Words, a naming service based in San Francisco. She also believes that it's important that your name be spelled exactly as it sounds. Otherwise, you will forever have to spell it out for people when saying the name or your company's email or website address aloud. "Think of how often you have to spell your own first or last name for people," she says. "Why would you want a brand name with the same problem?"
How will potential customers first encounter your name?
Some naming experts believe there are exceptions to the easy-to-spell rule, especially if most people will see your name for the first time in a print or online ad. For example, consider Zulily, the online company offering daily deals for moms, babies and kids. "If you just heard that name, you might not guess how to spell it, but the company's aggressive online ad campaign has meant that most people first see it spelled out," says Chris Johnson, a naming consultant in Seattle and author of The Name Inspector blog, who came up with the name Zulily. "The payoff is that the unusual sound and spelling of the name have helped them create a very distinctive brand."
Does the name sound good and is it easy to pronounce?
Manning says the sound of the name is important in conveying a feeling of energy and excitement. You also must be sure potential customers can easily pronounce your company's name. "It is a hard fact that people are able to spell, pronounce and remember names that they are familiar with," he says, pointing to Apple, Stingray, Oracle and Virgin as strong names. But he doesn't like such company names as Chordiant, Livent and Naviant. "These names are impossible to spell or remember without a huge advertising budget, and the look, rhythm and sound of them cast a cold, impersonal persona," he says.
Is your name meaningful only to yourself?
A name with hidden or personal meanings evokes nothing about your brand, and you won't be there to explain it when most people encounter it. "Refrain from Swahili, words spelled backwards, and naming things after your dog," Watkins says. She gives the example of Lynette Hoy, who was using her first and last name for her PR firm in Bainbridge Island, Wash. The name didn't work because it failed to evoke Hoy's fiery personality and passion, Watkins says. So, the company was rebranded Firetalker PR, and Hoy took the title of Fire Chief. She called her office The Firehouse, and began offering PR packages such as Inferno, Controlled Burn and The Matchbox. "Her entire brand is built around that name and lends itself to endless ways to extend the name," Watkins says. "Her prior name didn't lend itself to any theme or wordplay."
Is the name visually appealing?
You also want to consider how the name looks in a logo, ad or a billboard, Manning says. He points to Gogo, the inflight Internet service provider, as a good name for design purposes. "It's the balance of the letters, all rounded and friendly, versus a word with hard, angular letters like Ks and Ts and Rs," Manning says. Other visually appealing names include Volvo because it has no low-hanging letters and Xerox for the symmetry of beginning and ending with the same letter.
Have I conducted a proper trademark search?
A great name is worthless if someone else already has laid claim to it. Start with some free resources like Trademarkia.com or USPTO.gov to do a cursory search to see if the name is already in use. Then, hire a trademark attorney to do a more thorough screening, and if the name isn't taken, to register it with the U.S. Patent and Trademark Office. "Get it right the first time," Watkins says. "A third of our business comes from companies who are being threatened with trademark infringement."

SOURCE: entrepreneur.com